Creating Content with Audio Collaborations
Want to add content to your site to attract new viewers and potential users? Create interesting and informative content using audio collaborations to increase your audience. Use a planning framework like PDCA (Plan-Do-Check-Adjust) to plan what audio content topics you want to collaborate on, who to collaborate with, and in what you want to achieve with your content.To sign up for a free service, please fill out this form. This covers 15 minutes per month of usage.
Format
The format could be interviews with people that your audience would be interested in hearing or a group discussion that can be summarized for a website article. Making a win-win positive format for both the subjects of the audio collaboration and your audience is the goal so that the content is popular and easy to consume. Choosing questions if it’s an interview, and scheduling the collaboration session can be handled by your own staff or an audiologiks.com consultant and arranged via phone, web app or video call.
Goal
The goals of an audio collaboration can be to drive traffic and engagement to a website, or announce a new initiative or project to your audience. Is there a metric that you want to drive with your content and how do you measure it? When you propose an audio collaboration, it is key to understand the goals of both participants so that information is shared and progress can be measured by the results achieved after publishing the content.
Timeline & Budget
What is the timeline for publishing and sharing your content? Do you have a short timeline or a longer publishing schedule of 90 to 120 days to gather, edit and publish the content? Once you have your framework for audio collaboration set up, with topics and partners identified, then it is time to schedule the content sessions and to implement your plan.
Publishing
Choose where and when to publish your content, and what form it will take? Will you publish audio links, an edited transcript of the audio collaboration or an article based on the audio content? By publishing on your website, and then sharing via different social media platforms, you can measure the reach of your content, and understand how it is contributing to hitting your goals.
Topics
Choosing a topic for your audience and to get the right person to share their story are another key part of making an audio collaboration work. If you are the website admin or owner, you already have an idea of what your viewers are interested in, and then it is a question of what topics you think would be popular. You can ask for feedback from your audience via surveys or your website in order to select topics for audio collaborations.